Running a slow-Tuesday promotion that actually pays
Fill empty tables on your quietest night without teaching customers to wait for a discount.
Every restaurant has a night that is half empty. A good promotion fills it without cutting into your weekend sales.
Give an experience, not a discount
A chef's tasting menu, a local-brewery pairing, trivia. These feel special and protect your pricing.
Tell the neighbourhood
Post it on your Business Profile, in your window and to nearby offices. Local reach beats broad ads.
Measure for a month
Compare covers and average spend against the last four Tuesdays before deciding to keep, change or stop it. See also our menu page guide and the restaurants desk.
This guest column was reviewed by the Local Dispatch editors before publication. Views are the author's own. Write for us.
