Window displays that stop people on the pavement
Change them often, tell one story and light them at night: the cheapest advertising a shop owns.
Your window is read by every passer-by, all day. Treat it like a headline.
One idea per window
A single theme, a few props and a clear price tag beat a crowded shelf.
Light it after dark
Evening foot traffic is free reach. Pair the display with habits that bring shoppers back, and browse retail for more.
This guest column was reviewed by the Local Dispatch editors before publication. Views are the author's own. Write for us.
